Elon Musk Announces $8 Monthly Charge for Twitter Blue Tick Verification

 

Alt: = "Elon Musk"

New Twitter CEO, Elon Musk has said that social media company will charge users $8 monthly  for blue tick account verification.

This puts to rest earlier speculations of Twitter planning to charging users $20 monthly for blue tick verification, and skepticism of what would be the be the actual charge, if any. 

"Power to the people! Blue for $8/month," the Tesla CEO said on Twitter, describing the old method of blue tick verification as a "lords and peasants system".

Musk said  the step was "essential to defeat spam/scam".

Twitter has been offering blue tick mark next to a username - usually for high-profile figures -  service for free.

The old process of verifying users for a blue tick included a short online application form, and was reserved for those whose identities were targets for impersonation and those with large followers, like public figures, politicians, celebrities, and journalists.

This forms part of the expected changes on Twitter of Elon Musk acquired the microblogging site for $44 billion.

When implemented, it could make it harder to identify reliable sources, as some wouldn’t want to bear the costs of keeping their account verified.

The world billionaire, added that paid users would have priority in replies and searches, and half as many advertisements.

He has said he wants to reduce Twitter's reliance on advertising, even as some companies have grown concerned about advertising on the site under his leadership.

General Motors - a rival of Mr Musk's electric car company Tesla - said last week it was suspending advertising on the site.

According to BBC report, IPG, one of the world's biggest advertising companies, on Monday advised its clients to suspend Twitter adverts for a week, until they get more clarity on the Twitter's plans to ensure "trust and safety" on the platform. IPG runs billions of dollars worth marketing campaign per year, for some of the world's biggest brands.


Ikechukwu Evegbu

Ikechukwu Evegbu is a graduate of Statistics with over 10 years experience as Data Analyst. Worked with Nigeria's Federal Ministry of Agriculture and Rural Development. A prolific business development content writer. He's the Editor, Business Compiler

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