Things to Consider When Choosing Location for Your Business

In business, location plays a vital role. It’s as important as the business itself. It determines the success of the business, to a large extent. It necessary to put location into consideration while carrying out business feasibility studies. Every local is in one way or the other good for business, but a location can be good for one business and bad for another. It depends on many factors. It is unfortunate that many start-ups over look this aspect when starting a new business. 

Things To Consider When Choosing A Location For Your Business 

1. Style of operation

Is your operation going to be formal and elegant? Or kicked-back and casual? Your location should be consistent with your particular style and image. If your business is retailing, do you want a traditional store, or would you like to try operating from a kiosk or booth in a mall or a cart that you can move to various locations? You don’t situate a casual business in a location where corporate business are located, it won’t thrive, except you are to render services to the corporate businesses — if your targeted customers are the corporate businesses that require casual services. 

2. Demography (Targeted Customers)

You are your expected customers? Where can they be found? You need take your business to them. It will not be ideal to locate school in an industrial area. If you are selling school or educational materials, your business should in an area where there’s school. 

3. Foot Traffic

For most retail businesses, foot traffic is extremely important. You don't want to be tucked away in a corner where shoppers are likely to bypass you, and even the best retail areas have dead spots. By contrast, if your business requires confidentiality, you may not want to be located in a high-traffic area. Monitor the traffic outside a potential location at different times of the day and on different days of the week to make sure the volume of pedestrian traffic meets your needs.

4. Accessibility and Parking

Consider how accessible the facility will be for everyone who'll be using it — customers, employees, and suppliers. If you're on a busy street, how easy is it for cars to get in and out of your parking lot? Is the facility accessible to people with disabilities? What sort of deliveries are you likely to receive, and will your suppliers be able to easily and efficiently get materials to your business? Small-package couriers need to get in and out quickly. Customers who come with cars will always like to go to where parking lots are available. And you know what? These kind of customers are the big fish. 

Alt: = "picture showing cars parked at car lot"

 5. Competition 

Are competing businesses  located nearby? Sometimes that's good, such as in industries where comparison shopping is popular. You may also catch the overflow from existing businesses, particularly if you're located in a restaurant and entertainment area or retailing that has cluster of shops selling same and similar commodities. But if a nearby competitor is only going to make your marketing job tougher especially where foot traffic is not heavy, look elsewhere.

6. Market Proximity 

If you’re into manufacturing or packaging, it is important to locate your business close to the market. For your business to succeed, your product needs to reach your customers, and the place to find the customers are in the marketplace. Proximity to the market reduces the cost of transporting your good to the markets which in turn affects the price of your goods and/ or your profitability.

7. Expansion Plan

You may be starting small today but as business progresses, there may be need to expand. Do you have such plans? Then, you need to situate your business where there will be room for expansion in the future without relocating your business. Business relocation amongst other things, leads to loss of customers and revenue.

Ikechukwu Evegbu

Ikechukwu Evegbu is a graduate of Statistics with over 10 years experience as Data Analyst. Worked with Nigeria's Federal Ministry of Agriculture and Rural Development. A prolific business development content writer. He's the Editor, Business Compiler

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