Maya CEO, Mark Zuckerberg on Tuesday announced the company is partnering one of the leading affiliate marketing platforms, Salesforce to enable all businesses that use the platform to use WhatsApp business messages to run advertising campaign, sale directly and chat with customers.
"We're partnering with Salesforce so all businesses that use their platform can use WhatsApp business messages to answer customer questions, run marketing campaigns, and sell directly in chat. More and more people prefer to communicate with businesses over text," Mark Zuckerberg wrote on his verified Facebook page.
He further stated that that was one of the reasons WhatApp Cloud API was launched earlier this year.
"That's why we launched our Cloud API earlier this year and are now partnering with Salesforce."
Recall, in May this year, Meta launched WhatsApp Cloud API that allow businesses and developers to build on top of WhatsApp to customize their experience and respond to customers quickly and easily.