Pan-African Fintech, Flutterwave has integrated Google Pay into payments options on its platform.
The company first announced its pan to integrate Google Pay and Apple Pay into its suite of payment options in February this year, 2022 when it raised $250 million in a series D raise.
Today, the company has actualised the plan, as users of the global payment service can now use it for transactions with merchants on Flutterwave’s stores.
In March 2021, the Nigeria’s foremost payment merchant integrated PayPal into its services to enable Africans transact with international customers on Paypal.
Recently, the Fintech startup, integrated Nigeria’s digital currency, the e-Naira, into its platform, enabling buyers and sellers to transact directly with the digital currency.
Read also: Why E-commerce Stores should Accept eNaira
With these moves, it is clear that Flutterwave is committed to providing swift and variegated payment solutions for its users across Africa
Google Pay provides platform that enables safe, seamless and contactless payments for users. It uses near-field communication (NFC) technology to facilitate fund transfers for retailers in physical stores. Users can also save their card details into the Google Wallet service and make online or in-app payments.
Currently available across 42 countries to users with Android phones, tablets, or smartwatches, Google Pay is a widely used payment option in Africa, and Flutterwave’s decision to make this service available for Africans is commendable.
How will It Benefits African Businesses?
With this integration, Google Pay users globally can pay businesses through Flutterwave within an average transaction completion time of 3 minutes. Flutterwave users in Africa can as well pay businesses anywhere in the world on Flutterwave.
Flutterwave CEO, Olugbenga Agboola in a statement said the move will reduce the cart abandonment rate for its online businesses, expressing confidence that the Google Pay integration will connect global customers to businesses on Flutterwave.
“The continued and rapid growth of Flutterwave is due to our commitment to building a platform with simplified payments for everyone. The GooglePay payment option will attract more international customers and increase the current success rates for businesses on Flutterwave. Integrating with Google pay will allow users across the globe to participate in the booming e-commerce ecosystem in Africa. It will enable us to further fulfil our promise of creating endless possibilities for all,” he said.
Meanwhile, Flutterwave is not making this integration automatic for the 30,000 merchants on its platform. Interested merchants would have to opt in manually from their dashboards.